Last Updated : 7 September 2021
What’s a cookie?
A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
Cookies are used by nearly all websites and do not harm your system.
We are required to obtain your consent for all non-essential cookies used on our website. You can block cookies (including essential cookies) at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block essential cookies you may not be able to access all or parts of our site.
Cookies are either:
(a) Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
(b) Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.
Cookies can also be categorised as follows:
(a) Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
(b) Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
(c) Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
(d) Targeting cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests (personalised advertising).
(e) First- and third-party cookies: First-party cookies are cookies set by our website. Third-party cookies are cookies on our website that are set by a website other than our website, such as where we have adverts on our website or use Facebook pixels so that we can show you relevant content from us when you are on Facebook (personalised advertising).
We use third-party cookies on our website, and these are set out in the table below.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
|CookiePro (OneTrust)||This cookie is used to remember that a user has seen and dismissed the cookie notice.|
|Universal Analytics (Google)||These cookies are used to collect information about how visitors use our website including our WordPress blog. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.
Read Google’s overview of privacy and safeguarding data at https://support.google.com/analytics/answer/6004245
|Bing Ads Universal Event Tracking (Microsoft)||This cookie tracks what a visitor does on https://brandft.co.uk after they click on one of our adverts on Bing, allowing the tracking of conversion goals and target audiences with remarketing lists.|
|AddThis plugin||When a visitor uses the AddThis toolbar at the top of each page on https://brandft.co.uk to share information, AddThis receives AddThis Data via Cookies and Pixels. “Cookies” are small text files that contain a string of characters and uniquely identify a browser. “Pixels” are small strings of code that provide a method for delivering a graphic image on a webpage or other document. Pixels allow the operator of a webpage or other document, or a third party who serves the Pixel, to set, read, and modify Cookies on, and to transfer other data to, the browser used to view the webpage or other document. Cookies and Pixels allow the AddThis Tools and AddThis Toolbar to receive AddThis Data. When a visitor to https://brandft.co.uk uses the AddThis toolbar to share information and content, the visitor is redirected through the AddThis Site before being directed to their destination website where they want to publish or share the Publisher Content (e.g., to share Publisher Content to a social media site such as Facebook).|
|Popup Cookie (Popup Maker)||We may use a popup on https://brandft.co.uk to convey important information. This cookie will be deleted after a certain number of days depending on the urgency of the information contained in the popup message.|
|YouTube||We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.|
|Ontraport||Cookies are used to track a session which is then tied back to a contact identifier within Ontraport (customer relationship management software).|
Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.
Collects data on the interests of users via widgets such as the ‘Like’ button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies.
Contains browser and user unique ID combination, used for targeted advertising.
You can alter your cookie preferences at any time by scrolling to the bottom of a web page, clicking on ‘cookies settings’, and adjusting the sliders to ‘off’. Please refresh your page to ensure that the new settings have taken effect.
You can also control your cookie settings through your web browser.
You can opt out of being tracked by Google Analytics across all websites, by going to http://tools.google.com/dlpage/gaoptout.
If you have any questions about the cookies that we use, feel free to email us at