Cookie Policy
Last Updated : 29 April 2025
What’s a cookie?
A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
Cookies are used by nearly all websites and do not harm your system.
We are required to obtain your consent for all non-essential cookies used on our website. You can block cookies (including essential cookies) at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block essential cookies you may not be able to access all or parts of our site.
How do we use cookies?
We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.
Cookies are either:
(a) Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
(b) Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.
Cookies can also be categorised as follows:
(a) Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
(b) Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
(c) Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
(d) Targeting cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests (personalised advertising).
(e) First- and third-party cookies: First-party cookies are cookies set by our website. Third-party cookies are cookies on our website that are set by a website other than our website, such as where we have adverts on our website or use Facebook pixels so that we can show you relevant content from us when you are on Facebook (personalised advertising).
We use third-party cookies on our website, and these are set out in the table below.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie | Purpose |
| CookiePro (OneTrust) | This cookie is used to remember that a user has seen and dismissed the cookie notice. |
| Google Analytics | These cookies are used to collect information about how visitors use our website including our WordPress blog. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Read Google’s overview of privacy and safeguarding data at https://support.google.com/analytics/answer/6004245 |
| Bing Ads Universal Event Tracking (Microsoft) | This cookie tracks what a visitor does on https://brandft.co.uk after they click on one of our adverts on Bing, allowing the tracking of conversion goals and target audiences with remarketing lists. |
| Adwords (Google) |
We use Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Brand Financial Training Ltd website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.
Google’s privacy policy is available at: http://www.google.com/privacypolicy.html
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| Popup Cookie (Popup Maker) | We may use a popup on https://brandft.co.uk to convey important information. This cookie will be deleted after a certain number of days depending on the urgency of the information contained in the popup message. |
| YouTube | We embed videos from our official YouTube channel. These videos are blocked by default and will only load if you have accepted targeting cookies in the bottom pop-up which will show from time-to-time on our website. These cookies can collect data about your viewing behaviour and personalise your YouTube experience. If you decline targeting cookies, YouTube content will be blocked and no data will be shared with or collected by YouTube. |
| Ontraport | Cookies are used to track a session which is then tied back to a contact identifier within Ontraport (customer relationship management software). |
| Shopify | Various cookies are used in connection with the checkout and shopping cart. More information can be found at https://www.shopify.com/uk/legal/cookies |
| Facebook Meta Pixel | Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Facebook advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram, and Audience Network.
Facebook Retargeting is a remarketing and behavioural targeting service provided by Meta Platforms Ireland Limited that connects the activity of this Website with the Facebook advertising network. The Facebook pixel tracks activity that can be attributed to ads on Facebook, Instagram, and Audience Network. Contains browser and user unique ID combination, used for targeted advertising. |
| HotJar |
HotJar is used to record user sessions to allow us to improve the customer journey on our website. Cookies are set for 365 days are used to attribute sessions to the same user ID. Further information is available at https://help.hotjar.com/hc/en-us/articles/6952777582999
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| Mailchimp | Mailchimp data analytics is an analytics service provided by Intuit, Inc that tracks usage data. |
You can alter your cookie preferences at any time by scrolling to the bottom of a web page, clicking on ‘cookies settings’, and adjusting the sliders to ‘off’. Please refresh your page to ensure that the new settings have taken effect.
You can also control your cookie settings through your web browser.
You can opt out of being tracked by Google Analytics across all websites, by going to http://tools.google.com/dlpage/gaoptout.
If you have any questions about the cookies that we use, feel free to email us at
